Just Because: Milo Violets Cigarettes, Vintage Advertisement


I’ve never smoked, and I don’t intend to start. But… if I’d been around in 1918, when this advertisement was published, I might have been tempted to try Milo Violets.

These cigarettes were “delicately scented,” with “gold tips,” perfect “for the woman of discernment.” And they apparently not only smelled lovely and enhanced a woman’s personal style, but also encouraged an enthusiasm for modern art, judging by that painting hanging behind the two women.