According to Cosmetics Business, Aveda has just reformulated its Dry Remedy haircare range, designed “to quench dry hair, tame frizz, tackle flyways and add shine. The key product—Daily Moisturizing Oil—is a bottle of the oil itself, intended as a daily leave-in treatment, harvested from the fruit of the moriche palm tree.”
I received a tiny, trial-size tube of Daily Moisturizing Oil the last time I shopped at Aveda, and I’ve been finding it very useful and effective in my efforts to protect my hair from cold, harsh winter air and dry, over-heated interiors. Aveda isn’t the first brand to incorporate buriti oil into its products—L’Occitane offered buriti-enriched skincare and haircare in 2008—but this oil appeals to me because it is so simple and focused.