What is it about mermaids? Why are we fascinated by them? I wouldn’t actually want to be one (if they existed). I don’t swim. I would never go topless. I’m not an adult Disney fan with an Ariel obsession. I think the story of “The Little Mermaid” (the real Hans Christian Anderson story, not that Disney version!) is strange and sad; the first time I read it, as a child, I kept turning the last page back and forth, hoping for another (happier) ending.
And yet, like many other women, I would ask a mermaid for some beauty tips. The hair! the pale skin! the shimmery scales!
Birchbox, the beauty-product shopping site and subscription club, has just launched a limited edition set called Modern Mermaid.