Covet: TheBalm InStain Long-Wearing Powder Staining Blush


Of all the beauty products in my regimen, blusher is one that I rarely re-purchase, only because I take months and months (and months) to use up a single container of blush. Right now I actually own two blushers (one from Sunday Riley, one from 100% Pure) and I haven’t “hit pan” on either one. But, even though I’m not in the market for a new blush, I can’t help eyeing this one from TheBalm.


TheBalm’s InStain Long-Wearing Powder Staining Blush has intense pigments, a long-lasting formula, an even longer name, and the sweetest packaging inspired by 1920s-30s magazine covers and fashion illustration. I can’t decide which one I like the most.

The top image here shows Houndstooth (mauve), and the lower image shows Lace (bright pink). You tell which is which, because the inside of the compact is printed in a textile pattern to match the name. So clever.

Have you seen any especially cute/stylish/quirky cosmetics packaging lately? Did you give in, or resist?

TheBalm InStain ($22) is available at the TheBalm website or through Birchbox.


10 thoughts on “Covet: TheBalm InStain Long-Wearing Powder Staining Blush

  1. I had a Mac powder blush that lasted me something like four years. The L’Oreal one I bought to replace it (which cost me half as much) is mostly gone after 6 – 8 months. Not amortizing well.

    1. Oh, dear. Sometimes you *do* get what you pay for, I suppose! I like quite a few drugstore lipsticks and lipliners and nail polishes, but for eye shadow and blush, I’m sticking with higher-end from now on.

  2. The packaging looks like it was created just for you! I recently bought Benefit Cosmetics “Stay Flawless 15 hour Primer” because I loved the idea of the tube application and because I HAD TO HAVE the pok-a-dot lid… I ended up returning it because as a primer, it didn’t work well for me. I have to admit I am a push-over for Benefits, Too Faced and The Balm packaging! I belong to Birchbox, so I get my “cuteness fix” from the little samples now… Thank goodness!!

    1. Hi, Jane! Benefit does have fun packaging. They were one of the first lines to use all that retro-50s imagery! Birchbox is a good way to end up with small sizes of appealing products, I agree!

  3. Lace is so pretty! I’ve not tried anything from this brand, yet! They have a few items that I’m interested in and this blush is one of them.

    1. The funny thing, to me, is that a brand called TheBalm doesn’t seem to have any great balm-type products! I own a trial-size of Hot Mama blush, though, and I like it much more than I expected too. Their blushes seem to be stand-outs.

  4. I love this packaging, and I want the cloche that the Houndstooth model is wearing. I tend to take years, not months, to “hit pan” on my blushes. I’m more likely to get bored with them than to use them up. I recently bought a few mineral blushes from Elea Blake, and of course they’re even more concentrated, so I expect I’ll have them for a century or so. :) I don’t think I’ve succumbed to any cosmetics on the basis of packaging lately.

    1. We should all have cloches, yes! I can’t figure out why my two blushes are lasting so long, when I use one or the other almost every day. Well, that leaves more cash for new lipsticks, I suppose…!

  5. It takes me forever to use up blushes as well, so much so that I usually fear they have become bacteria festivals and toss them before their gone. The packaging on these is adorable.

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